Doorway pages are a method of search engine optimization considered to be SPAM and unethical. Doorway pages are web pages that are created for nothing but the purpose of achieving top ranking for a particular keyword or key phrase.

Doorway pages can be web pages designed to influence Internet traffic from search engines, and then re-direct this traffic to another website. These doorway pages usually lack any significant content and usually do not reflect the tone of the rest of the website.

If search engines determine that a website has used this tactic, then this website will most likely be removed from the search engine’s index permanently.